In the Vedic tradition, cows are worshipped as mothers. Just as a child feeds on the breast milk of the mother, human society takes milk from the cow. The bull is also considered the father of human society because just as the father earns to feed the children, the bull tills the earth to produce food grains. A civilized man is, therefore, expected to give all protection to the bulls and cows. 

In the Srimad Bhagavatam it is said:gavah panca pavitrani: the cows deliver five products and all of them are pure and uncontaminated. The five products received from the cow are milk, ghee, yogurt, cow dung and urine. 

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Cow’s milk is considered the most miraculous food which helps in developing the finer tissues of the brain that helps in understanding the higher purposes of life. It helps one understand the intricacies of transcendental knowledge. The ghee or clarified butter is used not only for preparing delicacies but also for the sacrificial performances. A patient who is suffering from a disorder of the bowels due to overindulgence in milk products is cured by another milk product, namely curd. Even the urine and stool of cows have medicinal value. Cow dung contains all antiseptic properties and is considered a purifying agent. Cow dung can also be dried and used as fuel. 

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The cows are an integral part of our lives and their upkeep is one of the prime activities of JPS trust. Go are considered the highest members of the family and are not exploited in any way. Their milk is given to the baby calves, and once they have taken their fill the remainder is milked so that Mother cows are well at ease and do not get ill. The gośālās are well equipped and have all the comfort necessary. Each day our cows are offered sufficient fresh food and water along with a special organic fodder with jaggery depending on the season. Our desire is to give the best possible care to these sacred cows. We feed them pure nature fodder that we cultivate with hydroponic farming and the cows range free grazing on the grass growing on our campus. We have constructed a cowshed to house them and employed a manager and caretaker to tend to their needs. We also carry our regular medical checkup of the cows by a certified veterinarian.

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rinodakadi samyuktam yah pradadyat gavahnikam
so asvamedha samam punyam labhate natra samsayah

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In Brihat Parashara Smriti (5.26-27) it is said that one who feeds the cow with grass and water every day derives the benefit equivalent to performing Ashwamedha Yajna. Those interested in contributing towards the feeding of cows.